Our Story

We didn’t start PRNTHOOD because we had time or energy.We started it because we were exhausted — and still showing up.We’re Erika and Abet. Two parents. Two kids. One with autism.And a whole lot of real-life chaos.PRNTHOOD wasn’t born in a boardroom. It started in the mess:

The sleepless nights that felt endless The therapy appointments and silent car rides The small wins that hit like miracles And the deep love that pulled us through all of it

Parenthood showed us what it means to rise even when you’re empty. To love fiercely when patience runs thin. To carry the weight of it all — and still find your footing. We didn’t create PRNTHOOD as a clothing line. We created it because we needed a reminder. A reminder that we’re not alone. That being exhausted doesn’t mean you’re failing. That love is loud — even when it looks like silence, sacrifice, or survival. So we built a brand around truth. Not the highlight reel. The real reel.

Every piece we make is a message for the parent who’s still rising. It’s validation. It’s community. It’s a badge of honor for doing the hardest job on earth. If you’re here, it’s probably not for the fabric. It’s for the feeling — of being seen. Heard. Understood. So welcome to PRNTHOOD. Where we make more than clothing. We make reminders — for parents who refuse to quit.